From Boston Pub to Broker Tool: How Aoibhe Came to Be

Where it started

Aoibhe is the second version of a business we originally called Broker Kit. Broker Kit came about when I met Sud on our MBA course at SETU. I had been working in insurance for 14 years at that point, across multiple roles, and I had seen first-hand the admin that eats a broker's week. Repeated data entry. The same information keyed into system after system. I wanted to build something to fix it, but I had no technical background. Sud had over 13 years of software development experience, including work in regulated industries.

We were on a study week in Boston when we decided to work together. A bit of American optimism and a whiskey or two helped. We shook hands and started building.

The first attempt

Broker Kit V1 targeted the quote process. It is one of the most inefficient parts of a broker's day, and one of the riskiest when data is being re-entered across multiple insurer portals. The idea was to build a system that could tackle several online quote systems at once. Brokers backed it immediately. So did customer and sales teams at a number of insurers.

The problem was the insurer systems themselves. Without significant updates on their side, Broker Kit could not run reliably. We could not fix that from where we were sitting, so we shelved it.

What we built instead

We moved to the part of the process brokers actually control: the data they take in from clients. That became the foundation of AI Broker.

The first piece is client data intake across multiple channels. Once that data is in the system, our AI teammate Aoibhe helps brokers work with it. She can answer queries about a client, keep notes, make changes, and draft emails.

We then added Radar. Radar scans a broker's mailbox, or multiple mailboxes, and flags anything that needs attention. If a client email has been sitting there unactioned, Radar picks it up.

After that came Book Intelligence. It gives brokers straightforward visibility across their book. If you want to know how many of your building contractors have commercial vehicles but no public liability cover, Book Intelligence can tell you.

What we are building towards

We are adding tools continuously. The goal is to cut the admin, surface the insights that are already sitting in a broker's data, and give brokers more time for the work that actually requires them in the room with a client.