The Cover Note
Writing on the business of broking.
Renewals, compliance and the admin that eats a broker’s week — from the team building Aoibhe. Irish and UK.

Aoibhe did not start here. It started in a Boston pub and a product that insurer portals could not support. This is the honest account of what we built, what broke, and why we moved to the data brokers already control.
More notes
What is an AI-native insurance brokerage?
The label started appearing in trade press around 2025 and gets used loosely. A straight definition: what AI-native means operationally, what it does not mean, and where Ireland actually stands.
3 min
How Irish Brokerages Are Using AI to Cut the Admin Out of Renewals
Irish brokerages are replacing manual, error-prone workflows with AI tools for data cleansing, IMC checks and motor checks. Here is what that looks like in practice.
4 min
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